Monthly Archives: May 2013
In a world of mass media, where information is just a few clicks away, when a person wants to know something, they don’t always ask the experts. They sit down in front of Google and star their search with “How to”. In a matter of milliseconds, thousands of results pop up with the information that they are looking for.
As a member of the United States Work Force, you have the unique ability to call yourself an expert in the field that you work. As an expert, you want to make sure that you are on the first page of search results, so that you can share your information with anyone who is interested in learning more about your field.
How To posts are ways to share your expertise and knowledge with potential clients. You can make any of your How To posts local by adding your city or neighborhood to the title and add local statistics when available. When thinking about topics for your How To posts, think about what you yourself would type into Google and create posts from those questions. Make sure you think about what kinds of questions your target audience is searching for. Always link back to your website and give the reader a way to contact you for further information.
When looking through Google Analytics it is amazing how many hits How To posts receive every month. What is even more astounding is that most of these How To posts were written years ago! Do yourself and your business a favor and take time to write some How To posts. You will gain business from these How To posts for years to come!
How to wow your seller – The 5th spot out of 3,750,000 results.
How to get rid of dandelions naturally – Written 5 years ago and received over 1,700 hits last month alone.
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