Monthly Archives: June 2014

BEWARE!! Emails from Facebook!

 

If you have a Facebook profile, you should have received an email this morning in your personal inbox. Facebook is now changing the rules for Facebook emails. Every person who has set up a Facebook account is automatically give an email address ____@facebook.com that goes on your public profile so anyone can see it (even if they are not your friend). Up until now, if someone sent you an email through your @facebook.com email, it simply got put in your Messages section of Facebook.

 

As of this morning, any emails that are now sent to your @facebook.com email address will be automatically forwarded to the primary email on file for your Facebook account (the email address that you use to log into Facebook with). It is extremely important to know that if you respond to these emails, the response will come from your personal email address.

 

As with all change, scammers, hackers, and con-artists will find a way to take advantage of this feature. Within the first 45 minutes of this change, I received 2 emails from a stranger who was obviously fishing for my personal information. Luckily, I know the signs of a fishing email, and simply deleted these from my inbox.

 

The moral of the story:  Do NOT respond to ANY email when you do know and trust the original sender!

Good luck and happy Facebooking!

 

Facebook warning

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Tech Tools REALTORS® Love the Most

 

Real estate professionals are spending money on mobile technologies to make their businesses more efficient and expand their reach to clients, according to the 2013-14 REALTOR® Technology Survey conducted by NAR’s Center for REALTOR® Technology.

Make Sure You’re Using Tech the Right Way

The survey, based on more than 1,200 responses, found that brokers spent a median of $1,410 on technology for their real estate business last year, which is up from $1,122 in 2012. Agents spent a median of $848, up slightly from $822 in 2012.

Tools that allow for conducting business quickly and conveniently from any location were rated the highest by REALTORS®. In the survey, they cited the most valuable technologies for their business:

  • Real estate software for forms and contracts (particularly Authentisign, DocuSign, ZipForms, DotLoop, and FormSimplicity);
  • Mobile apps (such as Dropbox, e-Key apps, Evernote, Google Maps, Open Home Pro, Paragon, and Supra);
  • Electronic tablets (iPad cited as most valuable tablet);
  • Property databases (such as local MLSs, Realist public records database, realtor.com®, Trulia, and Zillow);
  • CRM solutions (Top Producer® and e-Edge);
  • Social media (Facebook and LinkedIn)

Smartphones and tablets — iPads, Androids, Surfaces, or Kindles — are the tools that are most likely to be on REALTORS®’ shopping lists this year, with 29 percent of those surveyed saying they plan to purchase one this year. REALTORS® say they spend a median of 44 percent of their time corresponding or doing work for their clients on a mobile device.

The most popular smartphone among REALTORS® continues to be the iPhone. Fifty-two percent of REALTORS® say they own an iPhone for their business, while 36 percent use Androids and 3 percent use Blackberry devices.

Besides technology devices, real estate professionals are using social media to generate leads and stay in contact with clients. Ninety-one percent of REALTORS® say they use social media in some capacity: 70 percent say they use it to build relationships and network, while 64 percent say they use it for marketing and generating leads. Facebook is the most regularly used social network among real estate professionals (at 77 percent), followed by LinkedIn (75 percent).

“Technology has transformed the way REALTORS® do business, but in real estate, being high-tech can never come at the expense of being highly accessible,” says Mark Lesswing, NAR senior vice president and chief technology officer. “Advances in smartphones and social media have made it easier for REALTORS® to stay in touch with their customers, but maintaining a strong, personal relationship with clients is still at the heart of the business.”

The full results of the 2013-2014 REALTOR® Technology Survey can be downloaded at crt.blogs.realtor.org.

 

 

Tech Tool box

 

 

 

How to Use Facebook in Your Business

 

Facebook is a major way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network that you are a person, have a family, and run a business. A common misconception is that Facebook is for selling, but it is actually meant for friendship and sharing, so be a personality, not a salesperson, when you post or update your status.

 

  1. Do share personal tidbits about your life. Let people know you have interests outside of real estate. But not even your mother wants to know what you ate for breakfast—unless it was something really memorable.
  2. Do visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that shows you actually care.
  3. Do be genuine. Post items that you are truly passionate about.
  4.   Do make your personal profile somewhat public. Your personal profile will come up higher in online search results than your business page. Set at least half of your items to “public” through the privacy controls so potential clients can actually learn a little about you.
  5. Do group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list enables you to check in with them easily.
  6. Don’t post virtual tours on your personal profile. Just don’t.
  7. Don’t auto-post from a third party. Your page will look like it’s run by a robot.
  8. Don’t self-promote. It’s as much of a turnoff on Facebook as it is in person.
  9.  Don’t post negative comments about people. It tells others that you might talk about them that way.
  10. Don’t forget to log in daily.  To be successful, consistency is key.

 

Remember that Facebook can be used to promote your business, but ultimately, you are in the business of creating and maintaining relationships. In a relationship, it is important to talk about what you are passionate about, and ask others what they are interested in. Then listen! Find out what your friends are interested in and share articles that they might want to read about, like and comment on their posts to show that you are just as interested in them as you want them to be about you!

 

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