Facebook is a major way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network that you are a person, have a family, and run a business. A common misconception is that Facebook is for selling, but it is actually meant for friendship and sharing, so be a personality, not a salesperson, when you post or update your status.
- Do share personal tidbits about your life. Let people know you have interests outside of real estate. But not even your mother wants to know what you ate for breakfast—unless it was something really memorable.
- Do visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that shows you actually care.
- Do be genuine. Post items that you are truly passionate about.
- Do make your personal profile somewhat public. Your personal profile will come up higher in online search results than your business page. Set at least half of your items to “public” through the privacy controls so potential clients can actually learn a little about you.
- Do group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list enables you to check in with them easily.
- Don’t post virtual tours on your personal profile. Just don’t.
- Don’t auto-post from a third party. Your page will look like it’s run by a robot.
- Don’t self-promote. It’s as much of a turnoff on Facebook as it is in person.
- Don’t post negative comments about people. It tells others that you might talk about them that way.
- Don’t forget to log in daily. To be successful, consistency is key.
Remember that Facebook can be used to promote your business, but ultimately, you are in the business of creating and maintaining relationships. In a relationship, it is important to talk about what you are passionate about, and ask others what they are interested in. Then listen! Find out what your friends are interested in and share articles that they might want to read about, like and comment on their posts to show that you are just as interested in them as you want them to be about you!
In a world of mass media, where information is just a few clicks away, when a person wants to know something, they don’t always ask the experts. They sit down in front of Google and star their search with “How to”. In a matter of milliseconds, thousands of results pop up with the information that they are looking for.
As a member of the United States Work Force, you have the unique ability to call yourself an expert in the field that you work. As an expert, you want to make sure that you are on the first page of search results, so that you can share your information with anyone who is interested in learning more about your field.
How To posts are ways to share your expertise and knowledge with potential clients. You can make any of your How To posts local by adding your city or neighborhood to the title and add local statistics when available. When thinking about topics for your How To posts, think about what you yourself would type into Google and create posts from those questions. Make sure you think about what kinds of questions your target audience is searching for. Always link back to your website and give the reader a way to contact you for further information.
When looking through Google Analytics it is amazing how many hits How To posts receive every month. What is even more astounding is that most of these How To posts were written years ago! Do yourself and your business a favor and take time to write some How To posts. You will gain business from these How To posts for years to come!
How to wow your seller – The 5th spot out of 3,750,000 results.
How to get rid of dandelions naturally – Written 5 years ago and received over 1,700 hits last month alone.
The Keller Williams Advantage Group is located in Orlando, FL and has more than 325 agents. For more information about joining one of the Keller Williams Advantage Group market centers, please visit us on the web.