Many of the changes are designed to make the policy easier to understand. Still, it helps to go through it to get an idea of all the things Facebook knows about you.
Users have until Nov. 20 to comment on the proposed changes or ask questions. A finalized version will take effect soon after that.
1. LOCATION, LOCATION
Facebook recently began allowing businesses to advertise to users based on their specific location. Previously, ads were targeted based on the “Current city” listed on the account profile. Both the old policy and the new one note that the company can access your location information based on your smartphone’s GPS information. The new policy points out that Bluetooth and Wi-Fi signals can also reveal device locations. Facebook can also collect information from the photos you share on the site, including where they were taken.
2. BEYOND FACEBOOK
Facebook doesn’t just track what you do on its site. It also collects information about your activities when you’re off Facebook. For example, if you use Facebook to log in to outside websites and mobile apps, the company will receive data about those. It also gets information about your activity on other businesses it owns, such as WhatsApp and Instagram, in accordance with those services’ privacy policies.
3. AD TARGETING
Unless you decline targeting, or opt out, companies whose websites you visit off Facebook can also show you ads on Facebook. For example, a website can use browser cookies to record who visited it. It can then ask Facebook to show ads to these visitors — both on and off Facebook. If you want to opt out in the U.S., you can visit this website: http://aboutads.info/choices
4. ALL EYES ON YOU
Facebook explains it best: “We collect the content and other information you provide when you use our Services, including when you sign up for an account, create or share, and message or communicate with others.” Plus, Facebook says it also collects information about how you use Facebook, “such as the types of content you view or engage with or the frequency and duration of your activities.”
5. SHOPPING SPREE?
Facebook is testing a tool to let people buy things directly through its site. If you decide to do this, Facebook will collect information about your transaction, including your credit card number and billing and shipping address.
If you have a Facebook profile, you should have received an email this morning in your personal inbox. Facebook is now changing the rules for Facebook emails. Every person who has set up a Facebook account is automatically give an email address firstname.lastname@example.org that goes on your public profile so anyone can see it (even if they are not your friend). Up until now, if someone sent you an email through your @facebook.com email, it simply got put in your Messages section of Facebook.
As of this morning, any emails that are now sent to your @facebook.com email address will be automatically forwarded to the primary email on file for your Facebook account (the email address that you use to log into Facebook with). It is extremely important to know that if you respond to these emails, the response will come from your personal email address.
As with all change, scammers, hackers, and con-artists will find a way to take advantage of this feature. Within the first 45 minutes of this change, I received 2 emails from a stranger who was obviously fishing for my personal information. Luckily, I know the signs of a fishing email, and simply deleted these from my inbox.
The moral of the story: Do NOT respond to ANY email when you do know and trust the original sender!
Good luck and happy Facebooking!
Facebook is a major way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network that you are a person, have a family, and run a business. A common misconception is that Facebook is for selling, but it is actually meant for friendship and sharing, so be a personality, not a salesperson, when you post or update your status.
- Do share personal tidbits about your life. Let people know you have interests outside of real estate. But not even your mother wants to know what you ate for breakfast—unless it was something really memorable.
- Do visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that shows you actually care.
- Do be genuine. Post items that you are truly passionate about.
- Do make your personal profile somewhat public. Your personal profile will come up higher in online search results than your business page. Set at least half of your items to “public” through the privacy controls so potential clients can actually learn a little about you.
- Do group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list enables you to check in with them easily.
- Don’t post virtual tours on your personal profile. Just don’t.
- Don’t auto-post from a third party. Your page will look like it’s run by a robot.
- Don’t self-promote. It’s as much of a turnoff on Facebook as it is in person.
- Don’t post negative comments about people. It tells others that you might talk about them that way.
- Don’t forget to log in daily. To be successful, consistency is key.
Remember that Facebook can be used to promote your business, but ultimately, you are in the business of creating and maintaining relationships. In a relationship, it is important to talk about what you are passionate about, and ask others what they are interested in. Then listen! Find out what your friends are interested in and share articles that they might want to read about, like and comment on their posts to show that you are just as interested in them as you want them to be about you!
The Keller Williams Advantage Realty Group kicked off their new Technology Turtles program with a class on Creating a Facebook Business Page. Each Technology Turtles class will be recorded and posted on their YouTube page in an attempt to create an archive of training that is open to the public.
MEDIA CONTACT: Portia Springer
KW Advantage Group