Blog Archives

Do NOT Panic! Google+ is Not Dead Yet!

Earlier this week, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is: “Where does this leave Google+?”, Gundotra’s baby and primary project for the past several of those years.

What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

A Google representative has vehemently denied these claims. The “news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.”

According to two sources, Google has apparently been reshuffling the teams that used to form the core of Google+, a group numbering between 1,000 and 1,200 employees. There is a new building on campus, so many of those people are getting moved physically as well.

As part of these staff changes, the Google Hangouts team will be moving to the Android team, and it’s likely that the photos team will follow, these people said. Basically, talent will be shifting away from the Google+ kingdom and towards Android as a platform, we’re hearing. Google has not yet decided what to do with the teams not going to Android, and that Google+ is not “officially” dead, just going in a different direction.

It’s not clear, according to our sources’ intelligence, where the rest of the employees will go, but the assumption is that Larry Page will send the bulk of them to mobile roles. Thus showing the public a potential acceleration of mobile efforts in general, rather than Google+. The teams will apparently be building “widgets,” which take advantage of Google+ as a platform, rather than a focus on G+ as its own integral product.

One big change for Google+ is that there will no longer be a policy of “required” Google+ integration for Google products, something that has become required for most product updates.

That doesn’t mean that all G+ integration will go away, though. Gmail will continue to have it, but there may be some scaling back that keeps the “sign-on” aspects without the heavy-handed pasting over of G+.

We’ve heard that the acquisition of WhatsApp by Facebook may have been a factor in the phasing out of Gundotra’s grand experiment. There was a perception that Google had missed the “biggest acquisition in the social space.” Though another source tells us that Google knew what was up with WhatsApp but simply didn’t want to pay out for it.

Google+ is and always has been about turning every Google user into a signed-in Google user, period. If true, these changes dovetail with that focus going forward, with Google+ acting as a backbone rather than a front-end service. That being said, there are a ton of really interesting things going on in Google+ like its efforts in imaging. Having the photos team integrate the technologies backing Google+ photos tightly into the Android camera product, for instance, could be a net win for Android users.

As you will notice, there have been many changes and updates to the way Google products look, interact, and are used in the past few weeks. Expect more of these changes, and just remember, DON’T Panic!

Social Media Users Outsell Other Salespeople

Social media may be the key to ramping up sales, according to a new survey. In 2012, 72.6 percent of salespeople who used social media for selling out-performed those who weren’t using social media, according to new research conducted by Jim Keenan, a social sales specialist. What’s more, Keenan’s firm found that social media users were 23 percent more likely to exceed sales quotas than their non-social peers.

 

More than 40 percent of those surveyed say they’ve closed between two and five deals as a result of social media. Another 10 percent of respondents attributed their social media efforts directly to closing transactions.

 

So how much time are successful salespeople devoting to social media? Keenan’s firm found that 50 percent of salespeople say they spend less than 10 percent of their selling time using social media. The top sites they identified were (in order) LinkedIn, Twitter, Facebook, blogs, and Google+.

 

Society has become more visual; if a person doesn’t have to read, you will keep their attention longer. This means that photos and short videos are becoming more prevalent in today’s marketing strategies. The one thing to remember when starting out in the wide world of social media, is do one thing at a time. It is OK if you are not immediately on every social media site, choose one that you feel most comfortable with, and focus your time on that until you are ready to go to the next level.

 

 

social media marketing

How to get on page one of search results

In a world of mass media, where information is just a few clicks away, when a person wants to know something, they don’t always ask the experts. They sit down in front of Google and star their search with “How to”. In a matter of milliseconds, thousands of results pop up with the information that they are looking for.

As a member of the United States Work Force, you have the unique ability to call yourself an expert in the field that you work. As an expert, you want to make sure that you are on the first page of search results, so that you can share your information with anyone who is interested in learning more about your field.

How To posts are ways to share your expertise and knowledge with potential clients. You can make any of your How To posts local by adding your city or neighborhood to the title and add local statistics when available. When thinking about topics for your How To posts, think about what you yourself would type into Google and create posts from those questions. Make sure you think about what kinds of questions your target audience is searching for. Always link back to your website and give the reader a way to contact you for further information.

When looking through Google Analytics it is amazing how many hits How To posts receive every month. What is even more astounding is that most of these How To posts were written years ago! Do yourself and your business a favor and take time to write some How To posts. You will gain business from these How To posts for years to come!

How to wow your seller – The 5th spot out of 3,750,000 results.

how to wow your seller

How to get rid of dandelions naturally – Written 5 years ago and received over 1,700 hits last month alone.

How to get rid of Dandelions naturally

 

 

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