Blog Archives

5 Things to Know About Facebook’s Privacy Settings Update!

In an effort to simplify its privacy policy, Facebook has released an update. Here is what you need to know. The new privacy policy is 70% shorted than the old one and now has illustrations in short subsections that explains what information Facebook collects and how that information is used.

Many of the changes are designed to make the policy easier to understand. Still, it helps to go through it to get an idea of all the things Facebook knows about you.

Users have until Nov. 20 to comment on the proposed changes or ask questions. A finalized version will take effect soon after that.

1. LOCATION, LOCATION

Facebook recently began allowing businesses to advertise to users based on their specific location. Previously, ads were targeted based on the “Current city” listed on the account profile. Both the old policy and the new one note that the company can access your location information based on your smartphone’s GPS information. The new policy points out that Bluetooth and Wi-Fi signals can also reveal device locations. Facebook can also collect information from the photos you share on the site, including where they were taken.

2. BEYOND FACEBOOK

Facebook doesn’t just track what you do on its site. It also collects information about your activities when you’re off Facebook. For example, if you use Facebook to log in to outside websites and mobile apps, the company will receive data about those. It also gets information about your activity on other businesses it owns, such as WhatsApp and Instagram, in accordance with those services’ privacy policies.

3. AD TARGETING

Unless you decline targeting, or opt out, companies whose websites you visit off Facebook can also show you ads on Facebook. For example, a website can use browser cookies to record who visited it. It can then ask Facebook to show ads to these visitors — both on and off Facebook. If you want to opt out in the U.S., you can visit this website: http://aboutads.info/choices

4. ALL EYES ON YOU

Facebook explains it best: “We collect the content and other information you provide when you use our Services, including when you sign up for an account, create or share, and message or communicate with others.” Plus, Facebook says it also collects information about how you use Facebook, “such as the types of content you view or engage with or the frequency and duration of your activities.”

5. SHOPPING SPREE?

Facebook is testing a tool to let people buy things directly through its site. If you decide to do this, Facebook will collect information about your transaction, including your credit card number and billing and shipping address.

 

 

Facebook Privacy update

How to Use Facebook to Market Your Website

Facebook has undergone some changes recently. When adding a link, many times, a picture does not show up anymore. This is making your Facebook posts look boring and users aimlessly scrolling through their news feed will most likely pass your post without stopping.

 

4 Ways to Stop the Mindless Scrolling!

1. When entering a link, do not publish your post right away! Instead, refresh the page and insert the link again. On the second go around, an image will show!

2. Make the image something that is interesting. Once an image shows, you can “Edit Image” and add your own!

3. Customize the link title and description to something that will intreague Facebook users to click on your link!

4. Don’t leave the URL in your Post. Once the link is attached to your post, go ahead and delete the link and add some personalized information about why you are sharing the link!

 

Watch this video for step-by-step instructions on how to customize your links through Facebook!

 

 

Facebook business page

How Apple Pay Works

Apple Pay is convenient, fast, and it seemingly works without incident … until you check your debit card bill. It seems that Apple Pay users have been charged twice for every single purchase made with Apple Pay at various stores. It seems the common denominator, is the use of a Bank of America debit card. When asked, Bank of America support assured it’s customers it is a problem on Apple Pay’s end, not Bank of America.

When asked, Apple Pay customer support kindly reminds their customers that for security purposes, Apple keeps zero records of names or amounts of any transactions. In essence, there is nothing Apple can do about it. Apple support then recomends that their customer call Bank of America. This sound familiar? The old run-around routine. Luckily, Bank of America is ready and willing to reverse these obviously duplicate charges with little hassle.

 

Just remember, check your bank statements after using Apple Pay!

 

Apple Pay works by allowing users to simply tap their iPhone devices to payment terminals and then touch their devices’ fingerprint sensors to purchase items. Both the devices and the terminals must have near-field communication (NFC) chips that store payment credentials — something that limits the in-store service to the new iPhone 6 and 6 Plus phones, as well as the Apple Watch when it hits the market next year.

But Apple Pay has another component that doesn’t require an NFC chip but does need the company’s TouchID. People now can pay for items in apps using a single touch on their device’s fingerprint sensor, something that removes time and the hassle of entering credit card and address information over and over. Previously, Apple allowed consumers to use the fingerprint sensor to quickly buy content just from its iTunes, App and iBooks stores. Online shopping within apps works with Apple’s new iPhones and watch, as well as the new iPad Air 2 and iPad Mini 3.

 

Apple Pay

Stop using Internet Explorer until security holes are fixed!

BREAKING NEWS

The U.S. Department of Homeland Security advised computer users to consider using alternatives to Microsoft Corp‘s Internet Explorer browser until the company fixes a security flaw that hackers have used to launch attacks.

The bug is the first high-profile security flaw to emerge since Microsoft stopped providing security updates for Windows XP earlier this month. That means PCs running the 13-year old operating system could remain unprotected against hackers seeking to exploit the newly uncovered flaw, even after Microsoft figures out how to defend against it.

The United States Computer Emergency Readiness Team, a part of Homeland Security known as US-CERT, said in an advisory released on Monday morning that the vulnerability in versions 6 to 11 of Internet Explorer could lead to “the complete compromise” of an affected system.

“We are currently unaware of a practical solution to this problem,” Carnegie Mellon’s Software Engineering Institute warned in a separate advisory, that US-CERT linked to in its warning.

Versions 6 to 11 of Internet Explorer dominate desktop browsing, accounting for 55 percent of the PC browser market, according to tech research firm NetMarketShare.Google Inc‘s Chrome and Mozilla’s Firefox account for the majority of the rest of the traffic.

News of the vulnerability surfaced over the weekend as Microsoft said its programmers were rushing to fix the problem as quickly as possible. Cybersecurity software maker FireEye Inc warned that a sophisticated group of hackers have been exploiting the bug in a campaign dubbed “Operation Clandestine Fox.”

FireEye, whose Mandiant division helps companies respond to cyber attacks, declined to name specific victims or identify the group of hackers, saying that an investigation into the matter is still active.

“It’s a campaign of targeted attacks seemingly against U.S.-based firms, currently tied to defense and financial sectors,” said FireEye spokesman Vitor De Souza on Sunday. “It’s unclear what the motives of this attack group are, at this point. It appears to be broad-spectrum intel gathering.”

Instead of Internet Explorer, there are many browsers that can be used; Google Chrome, Safari, and FireFox are the most popular.

Internet Explorer

Do NOT Panic! Google+ is Not Dead Yet!

Earlier this week, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is: “Where does this leave Google+?”, Gundotra’s baby and primary project for the past several of those years.

What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

A Google representative has vehemently denied these claims. The “news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.”

According to two sources, Google has apparently been reshuffling the teams that used to form the core of Google+, a group numbering between 1,000 and 1,200 employees. There is a new building on campus, so many of those people are getting moved physically as well.

As part of these staff changes, the Google Hangouts team will be moving to the Android team, and it’s likely that the photos team will follow, these people said. Basically, talent will be shifting away from the Google+ kingdom and towards Android as a platform, we’re hearing. Google has not yet decided what to do with the teams not going to Android, and that Google+ is not “officially” dead, just going in a different direction.

It’s not clear, according to our sources’ intelligence, where the rest of the employees will go, but the assumption is that Larry Page will send the bulk of them to mobile roles. Thus showing the public a potential acceleration of mobile efforts in general, rather than Google+. The teams will apparently be building “widgets,” which take advantage of Google+ as a platform, rather than a focus on G+ as its own integral product.

One big change for Google+ is that there will no longer be a policy of “required” Google+ integration for Google products, something that has become required for most product updates.

That doesn’t mean that all G+ integration will go away, though. Gmail will continue to have it, but there may be some scaling back that keeps the “sign-on” aspects without the heavy-handed pasting over of G+.

We’ve heard that the acquisition of WhatsApp by Facebook may have been a factor in the phasing out of Gundotra’s grand experiment. There was a perception that Google had missed the “biggest acquisition in the social space.” Though another source tells us that Google knew what was up with WhatsApp but simply didn’t want to pay out for it.

Google+ is and always has been about turning every Google user into a signed-in Google user, period. If true, these changes dovetail with that focus going forward, with Google+ acting as a backbone rather than a front-end service. That being said, there are a ton of really interesting things going on in Google+ like its efforts in imaging. Having the photos team integrate the technologies backing Google+ photos tightly into the Android camera product, for instance, could be a net win for Android users.

As you will notice, there have been many changes and updates to the way Google products look, interact, and are used in the past few weeks. Expect more of these changes, and just remember, DON’T Panic!

Your Holiday Guide to TV Shows and Shopping for 2013!

It is a gorgeous Thanksgiving morning! The Macy’s Thanksgiving Day Parade is fully underway and we are anxiously awaiting the appearance of Santa. This year, stores are opening early for Black Friday Sales, do you have your shopping planned? If not, visit The Black Friday 2013 to view all the sales and get ready to plan out a day full of shopping!

If you don’t find all the gifts that you need on Black Friday, don’t worry! You can always shop Cyber Monday! Get deals online and have your gifts shipped to your front door in time for the holidays! To see all these amazing online deals, visit Cyber Monday 2013 today!

No matter where you live, it is important to make sure you are in the Holiday Spirit! The best way to get into the Holiday Spirit, here is a guide to all of your favorite Holiday Movies and shows!

From everyone here at Technology Turtles, we wish you a Happy Thanksgiving, and a fabulous Holiday Season!

 

Happy Holidays LIghts

Social Media Users Outsell Other Salespeople

Social media may be the key to ramping up sales, according to a new survey. In 2012, 72.6 percent of salespeople who used social media for selling out-performed those who weren’t using social media, according to new research conducted by Jim Keenan, a social sales specialist. What’s more, Keenan’s firm found that social media users were 23 percent more likely to exceed sales quotas than their non-social peers.

 

More than 40 percent of those surveyed say they’ve closed between two and five deals as a result of social media. Another 10 percent of respondents attributed their social media efforts directly to closing transactions.

 

So how much time are successful salespeople devoting to social media? Keenan’s firm found that 50 percent of salespeople say they spend less than 10 percent of their selling time using social media. The top sites they identified were (in order) LinkedIn, Twitter, Facebook, blogs, and Google+.

 

Society has become more visual; if a person doesn’t have to read, you will keep their attention longer. This means that photos and short videos are becoming more prevalent in today’s marketing strategies. The one thing to remember when starting out in the wide world of social media, is do one thing at a time. It is OK if you are not immediately on every social media site, choose one that you feel most comfortable with, and focus your time on that until you are ready to go to the next level.

 

 

social media marketing

Technology Turtles: Setting up your eEdge Website

Today we had a packed a house at the Keller Williams Lake Nona office while learning how to set up the eEdge website. The eEdge website is specially designed as a lead capture website for real estate agents. Home buyers and sellers land on their website and as long as you have your website set up properly, right on the front page, there is more than enough information on the current Real Estate Market.

 

In order to ensure that your eEdge website is working for your real estate business, make sure these 5 items are set up:

 

  1. Put the This Month in Real Estate Video on your home page so home buyers and sellers can get accurate information on how the real estate market is doing. This video gives vital statistics such as the average home price and the current average mortgage rate.
  2. Set up your IDX Link so home buyers can see properties that are currently on the market and sellers can find out what their home is really worth in today’s real estate market.
  3. Add your Communities Served so home buyers can quickly look at properties in specific neighborhoods.
  4. Select the Listing Search Fields which will allow home buyers to search for homes that have their specific must haves.
  5. Set up your Alerts so you get notified as soon as a potential buyer or seller registers on your website so you can call them right away.

 

Setting up eEdge Website video

 

 

The Keller Williams Advantage Group is located in Orlando, FL and has more than 325 agents. For more information about joining one of the Keller Williams Advantage Group market centers, please visit us on the web.

Save the Date! Technology Training for May!

All of the technology in the world can’t help you if you don’t know how to use it. Keller Williams Realty works hard to empower its agents to become masters of the technologies that power their business, providing specialized training programs, and making expert advisors available on a regular basis. Portia Springer, the Director of Marketing Technology will teach two technology classes this month that are available to anyone who is interested in building their online business.
This month, we have two Technology Turtles classes on the calendar. Anyone is welcome to attend either class!

Blogging 101The first class will be held on May 16th at 1:00pm in the Keller Williams Oviedo Market Center. We will be learning about Blogs and answering the following questions:

  • Why should I blog?
  • What type of blog should I have?
  • What should I blog about?
  • How often should I blog?
  • How can blogging affect my business?

 

Make sure to bring your computers as we will be setting up your blog, and creating your first post!

 

build your WebsiteThe second Technology Turtle class will be held on May 24th at 11:30am in the Keller Williams Lake Nona Market Center. This class will walk you through how to set up your eEdge website. We will be ansering the following questions:

  • What is the difference between the eEdge and eAgentC websites?
  • Why should I use the eEdge website?
  • What type of content should I put on my eEdge website?
  • How do I update my eEdge website?

 

Make sure to bring yoru computers as you will walk away with a fully functional website for your business!

Technology Turtles – Facebook Business Pages

The Keller Williams Advantage Realty Group kicked off their new Technology Turtles program with a class on Creating a Facebook Business Page. Each Technology Turtles class will be recorded and posted on their YouTube page in an attempt to create an archive of training that is open to the public.

 

 

 

MEDIA CONTACT: Portia Springer

KW Advantage Group

portia@orlandoadvantage.com

Facebook business page